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What do you get with M Squared Management Talent?

  The Best Talent
  Anywhere, Anytime
  Worry Free
  True 24/7 Support
  2 Million Dollar Insurance
  Top of the Line Technology
  Social Media Activity


Full-Scale Service

Although based in the New York metropolitan area, M Squared can meet  your marketing event management needs in any geographic market in the United States. M Squared can maximize the exposure of your brand through customized events in any venue. We provide experienced staff prepared to help you achieve your marketing goals with creative marketing campaigns designed to reach your target audience and increase brand expoure.


  • Pop-Up Store *NEW*                         (view Partner Agency)
  • Product Launches
  • Product Demonstrations
  • Photo Shoots
  • Tours
  • Trade Shows
  • Special Events
  • Product Promotions
  • Private Viewings
  • Meet & Greets
  • Signings
  • Samplings
  • VIP Hosting
  • Sponsorship Villages
  • Competitions/Sweepstakes


  • Retail Locations / Malls
  • Stadiums
  • Arenas
  • Sports Venues
  • Commuter Locations
  • Community Locations
  • Urban Street Teams
  • State Fairs
  • Music Festivals
  • Beaches
  • Parks


  • Brand Ambassadors
  • Brand Models
  • Pop-Up Store Brand Teamers
  • Event Managers
  • Tour Managers
  • Product Specialists
  • Promotional Models
  • Guerilla Marketers
  • Drivers
  • Samplers
  • Emcees
  • Disc Jockeys
  • Greeters
  • Hosts
  • View Definitions


M Squared carries a two (2) million-dollar comprehensive General Liability Insurance Policy that protects every client we engage. It is very rare for most agencies to provide this kind of protection because of the significant cost. We believe it is important to protect our customers & clients and this is just one of the ways we are different from other staffing firms. This protection is included in our agency fee and strengthens our commitment and your protection.

M2M has sourced, enrolled, trained and developed thousands of Brand Models, Brand Ambassadors, Event Staff members, Field & Tour Managers. In addition, M2M has recruitment manager’s strategically placed nationwide that enables us to have a steady growth of new “High Quality” staffers; which allows us to staff in most to all markets for our client’s needs.

Although based in the New York metropolitan area, M Squared is prepared to fulfill your marketing event management needs in any geographic market in the US. 


M Squared partners Michael and Marcus will take the time to understand your marketing concept and target audience. They will personally work with you to ensure that every detail of your program is planned and executed successfully.

M Squared works closely with our marketing, media, and advertising firm partners, that can develop customized event plans and arrange all program logistics. Before each event M Squared:



As seasoned professionals, M Squared managers are prepared to handle all contingencies and can effectively troubleshoot unexpected developments on-site.

M Squared's superior service includes:


After an event or program, M Squared can offer the ability to provide detailed reporting on   your event, illustrating the event’s success and detailing the scope of the campaign’s reach.

Supporting elements and services can include:

SQUARED Staffer Definitions

The lingo that staffing agencies use can be somewhat confusing to both clients and staff. Since Promotional Models come at a steeper cost to our clients when compared to Brand Ambassadors, its important to explain the difference in terminology. We want to clarify what each of these titles means so you have a deeper understanding. As a client you should be certain your receiving the right staff for your event. This following will cover the basic differences between the 3 levels of typical Promotional staffers:


The Bartender is responsible for filling drink orders for your guests, onsite at your venue.  A SQUARED Bartender will be equipped for answering questions about drink ingredients and make suggestions for different types of beverages and cocktails with the provided alcohol supply.  They will also be a Brand Model and/or Promotional Model level of staffer, so their one-on-one interaction with your guest will always be psotive and brand appropriate.

Brand Ambassador

Brand Ambassadors (commonly referred to as “BA’s”) is a term that covers all types of event staff including street teams, promotional staff, event staff, hosts and hostess.
Brand Ambassadors are the people on the front lines at your event, engaging and entertaining your consumer on the benefits of your brand or service. Common traits of any great Brand Ambassador include being easy to talk to, out-going, friendly and adaptable.
Our BA’s are thoroughly trained on the important universal rules that apply to all Brand Ambassadors, no matter what brand they are promoting.
Below is a list of various roles that can be performed by our Brand Ambassadors.

Brand Model

A Brand Model is indeed a Brand Ambassador. However, they are staffers that also embody the brand he or she is endorsing. They possess the ability to intensify your brand message, while engaging with your consumers, promoting your product and handle the immediate closing of sales. Our Brand Models embody your brand with energy and enthusiasm as they bond with your target audience onsite. Below is a list of various roles that can be performed by our Brand Models.

Disc Jockey (DJ)

With access to the best and most popular DJ’s locally and nationwide, we can match the right DJ options with any and all event budgets. Our provided DJ’s will be able to provide a audio sample of their craft as well as are open to provided playlist.


*Master of Ceremonies, the host of an event, the speaker presiding over a gathering.
Our Emcee’s are seasoned veterans in the field of hosting events ranging from Sporting events, reality TV host and onsite events such as autograph signings, corporate gatherings and much more.

Event Manager

Are you seeking experienced brand staffers to execute the role of Field/Event Market Managers? M Squared Mgmt prides itself on delivering exceptional talent across the United States that are ready to meet your organization’s needs. Our Field/Event Market Managers promote the development and implementation of any brand’s campaign, ensuring your goals and objectives are met efficiently and effectively. Rest assure that our Market/Event Managers will oversee the needed teams of brand staffers, organize package details, implement general campaign oversight, and/or provide project design and layout with years of proficiency and reputations that are unsurpassed in the industry.

Guerrilla Marketer | Street Teamer

Guerilla Marketing is a unique grassroots effort that takes a special type of Brand Ambassador to implement. These individuals need to be highly engaging, enthusiastic, and willing to take risks to get their clients the exposure they desire. Whether in rain or snow, M Squared Mgmt can contract guerilla marketers that can help you meet your campaign goals. The M Squared Mgmt team can work with each client to identify objectives then staff the appropriate Brand Ambassadors to see it through. With our number of years in the industry we have the knowledge and experience to help make these programs a success and our staff is ready to tackle the obstacles that come with Guerilla Marketing while at the same time maintaining your company image and overall brand messaging.


There is only one opportunity to make a first impression and our M Squared Mgmt Host & Greeters will have a lasting impression on your guest and customers as they are being welcomed to your event. M Squared Mgmt has staffed a plethora of hostesses & greeters from small to large scale events on behalf of Men’s Health Magazine, MTV studio’s, Martha Stewart Wedding, Gucci Guilty & HUGO Boss Fragrance, the Super Bowl and corporate Holiday events. Our Hosts will ensure your VIP guests and attendees are given a warm reception while providing an entertaining atmosphere sure to please everyone.

Product Sampler

The SQUARED Product Sampler will learn your brands key messaging points about the product and use that informatio to interact and promote your brands product like a "Specialists".  Their onsite energy and interaction ability with consumers will surely be positive for your brands product community awareness.

Production Crew Member

The Production Crew Member is a SQUARED staffer that will be responsible for the Load-In, Set-up, Strike and Load-Out of your brands Event.  Specific skill set staffers can be requested in order to ensure that ALL of your needs are met for a successful event & campaign launch!

Project | Tour Driver

Provision of professional and experienced drivers for 1-day events all the way through multi-market month long tours. Our drivers will pocess the necessary licenses needed for your inventory load; as well as be brand approved for onsite loading, un-loading and event set-up.

Promotional Model

A Promotional Model is hired to promote and demonstrate a brands product by way of direct contact with potential customers. The word ‘Model’ really throws people for a loop, and for good reason. You don’t have to be a professional model like Gisele to be a Promotional Model.
When you hire M Squared Mgmt to provide you Promotional Models, it just means that you are requesting a more specific type of person.
For example, if “Client X” calls and says they need six 6-foot tall, green-eyed athletic females to help promote a health food product; that is a much different request than asking for 6 enthusiastic people to go out and promote their brand. Our staffing prerequisites for “Client X” will be as follows:

  1. Female candidates MUST be at least 6 feet tall
  2. Female candidates MUST have green eyes
  3. Female candidates MUST be athletic

Since it takes any event-staffing agency longer to find six people that fit these physical requirements they would fall under the “Promotional Models” category.
For these types of events, staff usually need to fulfill certain physical requirements in order to fit into the pre-made uniforms that the brand is providing. A majority of Promotional Models, incline to be commonly attractive in physical appearance with a variety of experience in Trade Shows, Fashion Show & Fit Modeling events.

The general rule is this: ALL Promotional Models are Brand Ambassadors & Brand Models BUT NOT ALL Brand Ambassadors & Brand Models are Promotional Model.

Shop Keeper (Pop-Up Store)

Shop Keeper is a Brand Model and/or Promotional Model that specializes in dealing with the day-to-day operations and responsibilities of the Pop-Up store world. These SQUARED staffers will embody your brand with energy and enthusiasm as they bond & engage with your brick and mortar consumers.  Below is a list of various roles that can be performed by our SQUARED Shop Keepers. 

Tour Manager

M Squared Mgmt has worked with some of the largest mobile companies in the world. Onsite activations and product specialists rely on Mobile Tour Managers to ensure all details of the mobile tour are executed. Our M Squared Mgmt Mobile Tour Managers can aid in the development of a program agenda, project roll-out, and campaign recapping. Our Mobile Tour Managers will effectively and efficiently manage your brands needs while traveling from market to market.


Click to download our portfolio if you are interested in learning more about the capabilities of Msquared. Or click here to learn more about us and how we can help you with all your future staffing needs!


M Squared Management LLC
16 Carolina Avenue
Hempstead, NY 11550
Office: 917.567.0675
Fax: 516.640.4942

Contact Us

Please complete the below form and a M Squared Management representative will respond to you shortly. Thank you.
Email: info@msquaredmgmt.com
Phone: 917.567.0675
Fax: 516.640.4942

Request a Quote

Please complete the below form and a M Squared Management representative will respond to you shortly. Thank you.
Email: info@msquaredmgmt.com
Phone: 917.567.0675
Fax: 516.640.4942

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