Brand Ambassadors (commonly referred to as “BA’s”) is a term that covers all types of event staff including street teams, promotional staff, event staff, hosts and hostess.
Brand Ambassadors are the people on the front lines at your event, engaging and entertaining your consumer on the benefits of your brand or service. Common traits of any great Brand Ambassador include being easy to talk to, out-going, friendly and adaptable.
Our BA’s are thoroughly trained on the important universal rules that apply to all Brand Ambassadors, no matter what brand they are promoting.
Below is a list of various roles that can be performed by our Brand Ambassadors.
The Bartender is responsible for filling drink orders for your guests, onsite at your venue. A SQUARED Bartender will be equipped for answering questions about drink ingredients and make suggestions for different types of beverages and cocktails with the provided alcohol supply. They will also be a Brand Model and/or Promotional Model level of staffer, so their one-on-one interaction with your guest will always be psotive and brand appropriate.
The SQUARED Product Sampler will learn your brands key messaging points about the product and use that informatio to interact and promote your brands product like a "Specialists". Their onsite energy and interaction ability with consumers will surely be positive for your brands product community awareness.
A Promotional Model is hired to promote and demonstrate a brands product by way of direct contact with potential customers. The word ‘Model’ really throws people for a loop, and for good reason. You don’t have to be a professional model like Gisele to be a Promotional Model.
When you hire M Squared Mgmt to provide you Promotional Models, it just means that you are requesting a more specific type of person.
For example, if “Client X” calls and says they need six 6-foot tall, green-eyed athletic females to help promote a health food product; that is a much different request than asking for 6 enthusiastic people to go out and promote their brand. Our staffing prerequisites for “Client X” will be as follows:
Since it takes any event-staffing agency longer to find six people that fit these physical requirements they would fall under the “Promotional Models” category.
For these types of events, staff usually need to fulfill certain physical requirements in order to fit into the pre-made uniforms that the brand is providing. A majority of Promotional Models, incline to be commonly attractive in physical appearance with a variety of experience in Trade Shows, Fashion Show & Fit Modeling events.
The general rule is this: ALL Promotional Models are Brand Ambassadors & Brand Models BUT NOT ALL Brand Ambassadors & Brand Models are Promotional Model.
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