Brand Ambassador

Brand Ambassadors (commonly referred to as “BA’s”) is a term that covers all types of event staff including street teams, promotional staff, event staff, hosts and hostess.
Brand Ambassadors are the people on the front lines at your event, engaging and entertaining your consumer on the benefits of your brand or service. Common traits of any great Brand Ambassador include being easy to talk to, out-going, friendly and adaptable.
Our BA’s are thoroughly trained on the important universal rules that apply to all Brand Ambassadors, no matter what brand they are promoting.
Below is a list of various roles that can be performed by our Brand Ambassadors.

• Engaging and enrolling consumers face-to-face 
• Generating a positive responsive correlation with your product

Promotional Model

A Promotional Model is hired to promote and demonstrate a brands product by way of direct contact with potential customers. The word ‘Model’ really throws people for a loop, and for good reason. You don’t have to be a professional model like Gisele to be a Promotional Model.
When you hire M Squared Mgmt to provide you Promotional Models, it just means that you are requesting a more specific type of person.
For example, if “Client X” calls and says they need six 6-foot tall, green-eyed athletic females to help promote a health food product; that is a much different request than asking for 6 enthusiastic people to go out and promote their brand. Our staffing prerequisites for “Client X” will be as follows:

1. Female candidates MUST be at least 6 feet tall
2. Female candidates MUST have green eyes
3. Female candidates MUST be athletic

Since it takes any event-staffing agency longer to find six people that fit these physical requirements they would fall under the “Promotional Models” category.
For these types of events, staff usually need to fulfill certain physical requirements in order to fit into the pre-made uniforms that the brand is providing. A majority of Promotional Models, incline to be commonly attractive in physical appearance with a variety of experience in Trade Shows, Fashion Show & Fit Modeling events.

The general rule is this: ALL Promotional Models are Brand Ambassadors & Brand Models BUT NOT ALL Brand Ambassadors & Brand Models are Promotional Model.