HGTV Magazine "Blogger Block Party" 2016

Location

New York City – Midtown Manhattan

Objective

Our team of SQUARED Productuion Assistants were able to handle all various aspects of the activation build and setup and strike.

Our SQUARED promotional teamers were fully trained on the particpating partnering sponsors products (The Hawaiin Islands, Cricut, Sherwin Williams, Wagner, Delta, Scotch Blue painters tape, Dunkin Donuts, Life by Luminara & Sauza) and were able to work all site activations and promote the individual brands messaging.

Staffing Needs

• 2 Event Managers
• Ten (10) Production Assistants to fulfill the Load In, Activation Build, Activation Tear down and Load Out teams.
• Twelve (12) Brand Activation Brand Models onsite.

Results

• The HGTV Magazine Blogger Block Party 2016 was yet another successful activation, in which our SQUARED teamers were able to push the onsite sponsors products and brand messaging; while emphasizing the dynamic need and usefulness for the magazine, within the DIY and Blogger worlds.
• Over the 8 hour activation (12pm - 8pm) there was an audience of 600 people which was mainly comprised of pre-invited bloggers; attended the activation and enjoyed everything that the HGTV Magazine Blogger Block Party 2016 had in store for them.