Good Housekeeping Magazine "Spring Fling"

Location

Grand Central Station - Vanderbilt Hall

Objective

Event comers were given the opportunity to partake in picture submissions to be featured in upcoming magazine editions and receive "Mini-Makeovers" as they progressed through the activation footprint.   Consumers and event attendees also got to partake in the hourly food demonstrations that displayed several recipes from their magazine and visit the onsite "Swagg Suite" that included giveaways from the participating Good Housekeeping magazine sponsors.

Staffing Needs

• 2 Onsite Managers that facilitated in all aspect of the campaigns activation:  
  • Warehousing preparation and inventory
  • Manage and facilitated activation Load-In and Load-Out with team of eight (8) Production Assisants.
  • Partnered up with provided event build agency in order to complete Activation build and tear down according to brand and venue specifications and labor laws.
• Staffed and Managed team of twelve (12) Brand Models; built off of ten (10) females & two (2) males, to man all the individual stations and take on the brand representation.

Results

Good Housekeeping was able to cater to the constant flow of commuter and Grand Central terminal foot traffic.  Most importantly, Good Housekeeping was able to reach their target demographic of females and push their brand messaging to new and existing consumers.