Grand Central Station - Vanderbilt Hall
Event comers were given the opportunity to partake in picture submissions to be featured in upcoming magazine editions and receive "Mini-Makeovers" as they progressed through the activation footprint. Consumers and event attendees also got to partake in the hourly food demonstrations that displayed several recipes from their magazine and visit the onsite "Swagg Suite" that included giveaways from the participating Good Housekeeping magazine sponsors.
Good Housekeeping was able to cater to the constant flow of commuter and Grand Central terminal foot traffic. Most importantly, Good Housekeeping was able to reach their target demographic of females and push their brand messaging to new and existing consumers.
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